/biz/ - Business Inquiries

>American Eagle stock is soaring thanks to celebrity endorsements and strong summer numbers.
>Despite recent fluctuations in its performance, the company seems to have made real progress with its loungewear and intimates label, Aerie, UBS said.
>Some analysts are skeptical that the recent bump in business has staying power.
https://www.investopedia.com/sydney-sweeney-has-aided-a-huge-reversal-for-american-eagle-s-shares-what-now-11803789

The people who are supposedly providing this recent bump in sales… who are they? Do they walk in the streets amongst us? What do they look like? I haven't even seen the ad to be honest but are people seriously just seeing some random ad and going "I have to buy the current thing now". I thought that was some kind of joke. If you buy clothes outside of necessary replacement, you might be retarded regardless.